GUAVALANCHE
An extra-hopped guava flavored beer by Bay Area Brewing CO.
Ideation
By utilizing the inspiration from the mood board, I started to ideate the sense of refreshing guava flavor, as well as the Bay Area Brewing CO. brand.
Creating a simple pattern of snowballs and guava illustrate the idea of "Guavalanche", the pattern can also be easily repeated for future flavors to maintain a brand language.
Final Design
The design itself isn't just aesthetically pleasing but also incorporated correct labeling for marketing requirement. The "Shark" design is carefully calculated to wrap around the can to create this unique and playful design.
Marketing
A social media post example is created to give the client a better idea of how it can be presented and marketed for the target audience.
